Bring the power of real-time 3D to your marketing. Turn 3D product data into interactive 3D configurators, stunning images and more.

Captivate and convert customers

As a marketer, your job is to help convince shoppers to become buyers. The challenge lies in the time, effort, and resources needed to create captivating marketing experiences from 3D product data – and that’s where Unity Forma comes in. We make it easy to get 3D data ready for marketing so you can showcase your products with interactive, real-time 3D product configurators, images, and more.

How it works

Unity Forma unlocks major efficiencies in marketing content production, enabling you to rapidly import 3D product data, visualize models and all their variants in real-time 3D, and bring your vision to life with creative tools.

Equivalent to UNITYWSA100: UNITYWEBGL: #define directive for WebGL A JavaScript API that renders 2D and 3D graphics in a web browser. The Unity WebGL build option allows Unity to publish content as JavaScript programs which use HTML5 technologies and the WebGL rendering API to run Unity content in a web browser. More info See in Glossary. Unity WebGL Player School King - Mobile.

You can easily showcase products in realistic visual quality, in any configuration and in a variety of formats, including interactive 3D product configurators, images and more.

Optimize content for your target platform, whether you’re using Unity’s cloud streaming service for web browsers or publishing directly to mobile devices, the web, and more.

“Volkswagen constantly seeks new paths to delight the user when experiencing our cars. Unity Forma comes with features that will help us to provide faster and higher quality real-time content like configurable product visualization.”

“Unity Forma has the potential to be the leading industry standard tool for product configuration. It is an easy-to-pick-up toolkit and will save time building complex configurations. We are excited to continue to use the tool!“

“Our clients understand the importance of integrating real-time rendering tools into their CG pipeline, and Unity Forma helps get us there quicker than any other tool in the market.“

Codeless workflows

Marketing professionals can create real-time 3D configurators and other content quickly using an interface tailored to their needs. Prepare interactive experiences, preview them in real-time and publish to multiple destinations, all without writing a single line of code.

Faster time to market

Automated data preparation eliminates time-consuming manual work to get 3D product data ready for marketing. Unity Forma’s import API can also connect to source data so you can process model changes quickly and ensure product correctness.

Seamless, cost-effective collaboration

Reduce costs by eliminating duplicative work. Take advantage of a comprehensive variant management system to easily share specific configuration sets from your master model with global teams, agencies and other partners.

Multichannel publishing

From a single master scene, you can publish configurators to multiple channels, including mobile devices and web browsers via cloud streaming or WebGL. Visual quality and performance can be automatically optimized, ensuring a satisfying customer experience.

Immersive product experiences

Give buyers agency to interactively explore your products in true-to-life visual quality. Drive greater engagement and conversion by empowering them to find their favorite configuration.

Maximum extensibility

Tailor Unity Forma to fit the way your team works. Leverage the open API and Unity’s rich development environment to implement custom tools and interfaces in order to deliver brand-specific experiences.

See what’s possible with Unity Forma

Check out this interactive, real-time 3D car configurator made with Unity Forma and delivered using Unity’s cloud streaming service. Imagine how you could showcase your products on the web in stunning visual quality, in any configuration, and on any device. Flip to landscape mode when accessing on your phone.

Created in collaboration with Light & Shadows. The Aviera car model shown is courtesy of Genesis Design GmbH.

Calling all creators: Unity Forma Challenge

Enter our skills-based contest and compete for your chance to win an all-new Volkswagen ID.4 EV. Terms apply, see the Unity Forma Challenge Official Rules for details.

Monthly sessions: Build real-time 3D configurators

Learn how to build best-in-class real-time 3D product configurators for your customers in our monthly webinar series. Get in-depth walkthroughs of Unity Forma from our technical marketing specialists and get your questions answered live.

World premiere of Unity Forma

Watch the feature presentation unveiling Unity Forma, featuring Unity CMO Clive Downie and marketing leaders from Volkswagen. Learn more about the genesis of Unity Forma, how it can transform your marketing, and the potential Volkswagen’s team sees in the product.

Get up to speed with Unity Forma

Check out our blog post to get an overview of our new product for marketing professionals. Get insight into how Unity Forma can help accelerate the creative process, reduce production costs, enable fast response to changes, and more.

Unity Webgl Mobile 2021

Breaking down the import process

Explore the many ways you can bring 3D product data into Unity Forma. Learn how to take the first step to start marketing your products in immersive ways on the web, mobile devices, and more.

Get started with Unity Forma

Get an expert-led walkthrough of Unity Forma from our technical marketing specialist. Learn how to create interactive 3D product configurators with no coding skills.

Immersive storytelling with Volkswagen

Check out a campaign video for the 2020 Volkswagen ID.4 EV, created using Unity Forma along with the Unity Editor. The spot features shot patterns and angles that would have been impossible to achieve using a live camera production.

Annual subscription: $4,980

Unity Forma is available now – talk to our team today to get started. Per-brand licenses are also available upon request.

To use Unity Forma, you need a subscription to the Unity Industrial Collection or separate subscriptions to Unity Pro and Pixyz Plugin. Don’t have these yet? Our team can help you with this too.

You need to purchase an annual subscription to Unity Forma. In addition, you need a subscription to Unity Industrial Collection or Unity Pro and Pixyz Plugin to use Unity Forma.

You can use WebGL and/or Unity’s cloud streaming service, Furioos. Both provide seamless user experiences without requiring consumers to download a plug-in or other software to interact with your 3D product configurator.

Furioos is best suited for streaming complex real-time 3D projects that require high levels of interactivity and peak visual quality. Depending on your budget, the configurator’s complexity and interactivity, and other factors, WebGL is an alternative option.

Check out the Unity Forma forum. You can use this space to ask for help, share feedback, and have discussions about Unity Forma.

No. Unity Forma is an extension of Unity but it does not require any coding skills to use.

AR and VR publishing is possible, but at this time it must be executed in Unity Pro mode. Official AR and VR support within Unity Forma are planned for 2021.

About one month of trying to convert Mobile App to WebGL with Unity.

Here is pros and cons of 'Porting Mobile App to WebGL with Unity' in my opinion:

Unity Webgl Mobile Support

Pros:

1. You don't need to create it from scratch.

It really save my times to built the game-engine, scene-flow and dev-environment. So, you can focus what you need to do easily.

2. The core programming language is the same.

Now I mainly use C# for both WebGL and Mobile Game (iOS and Android)!! This is so impressive. For a guy who come from Window Application like me, it really easy to learn. But anyway you still need to build some plugin for communication with native app like StorePlugin(Objective-C for iOS, Java for Android and Javascript for WebGL).

3. You can do a test only on Chrome or Firefox (or IE or Safari)

To build a browser game, you don't need to worry about OS, Mobile-Model or Screen size that much. Based on the internet user, all you need to do is make it happen on Chrome, then Firefox and so on.

Cons:

1. You won't know what will be happen till it's error.

First, when I was assigned to this project, the Unity5 is on the Beta version. No one knows exactly how to switch from Mobile App to WebGL. So, it's quite hard for me to scheduling time that this project could be finish.

2. The things,which run on Mobile App smoothly, it's not mean no problem with WebGL

The limitation of using Unity WebGL is really made me headache. First, I need to convert TCP-IP Network to WebSocket, which you need to write it all by javascript!! (I tried to implement it with C# library but it's not really work when build the application.) Then, you can't use thread in WebGL so I need to rip-it off the project. It's just an example for what you need to do when you converting to WebGL.

3. Builing & Loading time

Unity Webgl Mobile Warning

Compare to the builing time in Mobile Application, the building time in WebGL is really really slow. For this project, I can built the Mobile-App in 5 Mins (I may need a little more if you built with xcode). For WebGL, I need 20++ mins depend on the building type.

4. Memory use

As it run on web-browser, WebGL need a lot of memory to loading all assets to memory and running the code. It's not that easy to run everything in background because it will effect some delay on the scene.

5. It's really difficult to debug in Editor.

Even you think that you already fix everything in Unity editor, you still meet errors in javascript console. For now, I already experienced the error about CORS, HTTPRequest, iFrame, Cache, local-storage, WebSocket.... which all of these you will meet after you built the WebGL.

You can try it here :)CHESS HEROZ on Facebook